Luiz Carlos Trabuco Was Destined To Become Bradesco’s CEO

D3
October 2, 2017

Luiz Carlos Trabuco has frequently exercised his influence on the Brazilian financial market throughout the years. One of the main reasons for this is that Trabuco was lined up to be Bradesco’s fourth CEO. Luiz Carlos Trabuco was strategic for the success of a number of Bradesco’s most significant credit negotiations. Trabuco has often released statements to the media, which frequently make the covers of magazines and newspaper headlines as well. Throughout Luiz Carlos Trabuco’s decades at Bradesco, many important business executive and political leaders have adhered to his forecasts and reaped advantages from them. This has played a part of Bradesco’s financial success throughout his time in working for the Bradesco.

Bradesco has reaped several benefits from Luiz Carlos Trabuco’s influence on several occasions since he is one of the bank’s most influential and important leaders, which was imperative to opening doors in the financial market to Bradesco. Trabuco definitely holds the merit for Bradesco’s great performance as the second largest private bank in Brazil, and not far behind Itaú-Unibanco, as the largest private bank in Brazil. Luiz Carlos Trabuco will definitely maintain his strong influence within the financial market in years to come.

Luiz Carlos Trabuco was chosen to be Márcio Cypriano’s planned successor, who was Bradesco’s third president since Bradesco’s first president Amador Aguiar, the bank’s founder when Bradesco became a bank in 1943. Luiz Carlos Trabuco was developed and prepared to take on this role for decades while working in different roles and areas to fully understand Bradesco’s culture. Since Luiz Carlos Trabuco was successful in different areas of Bradesco this was decisive to becoming its leader. When Trabuco started to work for Bradesco, he quickly climbed the corporate ladder. When Luiz Carlos Trabuco turned 47, he accepted the role of vice-president of the bank. Before his role as vice-president, Trabuco was successful in managing Bradesco’s private retirement funds and its marketing area as well. In managing Bradesco Seguros Bradesco’s Insurance branch, Luiz Carlos Trabuco produced results that favored his recognition as a valuable leader. Trabuco increased Bradesco Seguros’s market share from 23% to 25%. Bradesco Seguros market share growth became the source for 35% of Bradesco’s financial results. Bradesco Seguros financial results had previously only accounted for 26% of the bank’s income prior to Luiz Carlos Trabuco’s leadership.

An interesting fact is that both, Luiz Carlos Trabuco and Amado Aguiar, who founded Bradesco were both born and raised in Marilia, in the state of São Paulo. Luiz Carlos Trabuco had three children and is married to their mother. Trabuco holds a degree in Philosophy from USP (Universidade de São Paulo). Luiz Carlos Trabuco is considered to be a very outgoing individual, and frequently displays a large smile which he is well famous for and also for his considerable sense of humor. Luiz Carlos Trabuco does not fit the stereotypical banker since he does not hold a degree in Accounting, Business Administration, Economy, or even in Engineering. Luiz Carlos Trabuco holds a Philosophy degree as well as a Social Psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).

Luiz Carlos Trabuco put great effort into making Bradesco reach a modernized status. Trabuco started by reshaping Bradesco in the mid-80ies, while he was the head of the marketing area. Luiz Carlos Trabuco is also to credit for improving Bradesco’s once disturbed relationship with the media with revolutionary marketing strategies.

Prior to Trabuco re-inventing Bradesco, Amador Aguiar had established uniform services for all clients. Trabuco re-created Bradesco’s banking service concepts. Trabuco was also responsible for the introduction of overdraft protection to clients that qualified. Luiz Carlos Trabuco was also essential in creating Bradesco Prime agencies, which are directed toward high-income clients.

Learn more about Luiz Carlos Trabuco: http://www1.folha.uol.com.br/mercado/2016/09/1810520-bradesco-quer-manter-trabuco-na-presidencia-por-mais-dois-anos.shtml

Leave a Reply

Your email address will not be published. Required fields are marked *