In the world of Brazilian finance, there is no bigger story than the rise from relative obscurity into one of the most powerful financial institutions in the country, the bank known as Grupo Bradesco. Starting as a small one-branch local thrift institution, Bradesco was able to rise from a tiny local concern into a bank with more than 5,000 branches and more than $400 billion under active management. And all of this took less than 40 years to accomplish.
But the story of Bradesco’s rise would be incomplete without mentioning one of the key figures in its ascent from the small time to the international spotlight. Luiz Carlos Trabuco is one of the country’s most famous bankers. As the longtime president of Bradesco, Luiz Carlos Trabuco has led the bag through a period of massive expansion and has help create huge value for shareholders. But it wasn’t always this way.
When Luiz Carlos Trabuco first came to work for Bradesco, all the way back in 1969, the bank had little more prestige than Trabuco himself, who at that time was a mere high school graduate without a college degree. When he became a teller at on of the small bank’s branches, his first job ever, it had only a couple of branches throughout the small Sao Paulo town of Marilia.
But throughout the 1970s, Trabuco was able to begin rising through the ranks of the corporation. It was during this time that the bank itself also started rising on the regional stage, expanding to dozens of different branches throughout much of Sao Paulo state. And Luiz Carlos Trabuco himself was behind much of this expansion. Through his vision and leadership, the company was able to successfully expand to other markets, outcompeting many of its erstwhile competitors and delivering top-flight customer service to everyone in its markets.
Throughout the 80s and 90s, Trabuco was able to continue his ascent through the ranks of the institution. At the same time, the institution itself continued to expand throughout Brazil, eventually reaching the point where it was a bona fide national power player. In 2009, Trabuco was appointed to the presidency of the firm. This marked the final step in his ascent from the lowest position at the bank to the highest. And in his role as president, Trabuco was able to finally take Bradesco to the number one position in Brazil, finally surpassing is nearest competitors and becoming the undisputed heavyweight champion of Brazilian banking.