Lori Senecal Shapes CP&B with Utmost Competence.

February 9, 2017

MDC Partners named Lori Senecal the global chief executive officer of their subsidiary Chrispin and Bogusky (CP&B) in 2015, as per Ad Week report. Before she came to this recently formed position, Lori served MDC Partner Network as the president-CEO. Lori has also served KBS; an MDC sibling shop, as a global executive. Ms. Senecal maintained her role at MDC Partner Network as the president-CEO. However, she left her role as the global executive chairperson at KBS.

At her role at CP&B, she is responsible for overseeing the enterprises global expansion, managing coordination of its international offices (Eight), and further development. Lori Senecal has a notable track record in her career which has been shaped by her excellent leadership and unparalleled focus on talent. Since she joined the MDC agency, she has made a great impact on the firm and its culture. Thedrum.com says she has shaped CP&B to operate a global portfolio with an unmatched inventiveness, agility, and collaborations. Lori has given CP&B a solid consistency in the international market and a robust local market flair.

Ms. Lori Senecal’s leadership and her focus on talent have propelled the agency’s growth and development across geographies and disciplines. In her role at CP&B, Lori led the firm to be recognized by Advertising Age among the Creativity Innovators of the Year. Lori was also named among Agency Executives to watch in the year 2016.

In her previous role at MDC Partner Network, Lori was responsible for driving the strategic vision and enhancing MDC’s unique model. Ms. Senecal was also responsible for working closely with MDC’s Partners to propel growth and cross-collaboration in the network. She is also reputed for her proficiency in her role at KBS+, a position she held before joining MDC Partners Network. Under her competent leadership, KBS+ grew from a domestic 250-person agency to an over 900-people global organization. KBS+ was also recognized by Crain’s among the Best Places to Work in New York City. The agency also featured on Advertising Age’s list of Standout Agencies for three successive years.

In other recognitions, Ms. Senecal was named by Advertising Age in 2014 among the “Women to Watch’’. In 2015, she was also honored with a Quantum Leap Award for her innovation and leadership at the AWNY Game Changer Awards,

Read More: http://adage.com/article/agency-news/lori-senecal-named-global-ceo-cp-b/297505/

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