According to the Chief Executive Officer of GPB (Green Park Brands), Hippeas has everything to become one of the best snack brands in the food market. It embodies everything that is required in the global snacking, including powerful and emotional storyline to the audience. The brand does not follow the conventional approach of the existing snack packs. The brand was established on the idea that “do well” and “taste good” are things that go together. It is not logical that food products can taste bad and do well at the same time. For that reason, HIPPEAS is planning to change everything for a better future.
The snack brand has also formed a partnership with Farm Africa, which is a charity organization working to end the issue of starvation and bring enormous prosperity to the rural part of Eastern Africa. From the sale of every pack, HIPPEAS donate some portion of its sales to the projects that support chickpea farmers in the eastern part of Africa. Furthermore, the projects are meant to get farmers out of poverty so that they can build a successful life for their families. The personality of the brand is borrowed from the iconic smiling face and inspiration of hippie epoch. However, the personality has been updated to fit the current modern audience. The identity of HIPPEAS is based on the different colored tongue of flavors and bold yellow face, which make the brand stand out as the best product in the online shelf and consumer’s mind as well.
About Livio Bisterzo
Livio Bisterzo is one of the prominent entrepreneurs from Italy who lives in Los Angeles. He was also brought up in the United Kingdom and attended London University, from where he completed his degree in Bachelor of Arts. Coming from a family where everybody was an entrepreneur, Livio Bisterzo started his commercial venture in 2003, with the establishment of an events business. He went ahead to create his business portfolio, which includes consumer brands, lifestyle business, and hospitality.
In 2015, Mr. Livio founded a food innovation firm in the increasingly growing nutrition and health care sector known as GPH (Green Park Holdings). Livio established the company with the mission of building innovative and creative food brands. He had the agenda of bringing positive changes in the drink and food industry.