Advertising is a fundamental principle for the success of any business. According to Lori Senecal, an ideal advert must have a clear message that inspires action in a certain target group.
The advertisement field is dynamic. To keep up with new developments in the field, the participants must be willing to adopt vital changes. The changes include internet marketing, innovative strategies and use of real people. Lori Senecal has been hailed as the most successful advertising mogul.
About Lori Senecal
Lori Senecal is a powerful business leader. She is the current Global CEO of Crispin Porter & Bogusky (CP+B). Her excellent managerial skills have pushed the company’s revenue up by 21% since she assumed office in 2015. The Advertising Age recognized (CP+B) among the “Creativity Innovators of the Year”.
Prior to joining (CP+B) IN 2015, Lori was the president of MDC Partner Network. She was in charge of marketing the company’s operating model and encouraging cross-collaboration throughout the network. She impressively executed her mandate at the company which led to the development of strategic vision. She encouraged the tremendous growth of the institution and established more networks for the benefit of the company. Check out Salary to know more.
She also served as the Global Chairman and CEO of Kirshenbaum Bond Senecal (KBS). Her brilliant leadership catapulted the agency to the top list of agencies to watch for three consecutive years. The company was also named as the best company to work for in New York.
Lori is credited for award-winning ideas when she was the president and chief innovation officer at the McCann Worldgroup. She was the brainchild behind the TAG Ideation targeting the youths in her marketing strategy.
Philanthropy and Social Work
Lori has actively campaigned for the inclusion of women in leadership. She has participated in various conferences including the 3% conference. She talked at the conference to raise the number of Creative Directors in the US from 3% to 11%. She is passionate about creating more leadership positions for women.
She founded the Isaac+ Award to award students’ inventions and innovations.
Recognition and Awards
Lori has been recognized for her outstanding performance in various positions she has held. She was awarded the Quantum Leap Award during the Game Changer Awards in 2014. The award was in appreciation of her creativity and innovation.
She has also been named as “the woman to watch” by Ad Age.
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