For many decades, when anyone thought about lip balm, Chapstick was the brand that came to mind. Chapstick was the leader and dominated in all categories. Even with being the leader, they were still very basic and generic. The shape was the same and there were very few flavors.
This was the way of the lip balm industry up until seven years ago. This is when EOS changed the face of the lip balm company. EOS, or Evolution of Smooth, began as a small start-up and did their research before making their move.
In the beginning, EOS lip balm relied on research and research groups. They found out as much as they could about the client base and what their needs were. Once they had learned as much about the needs and wants of the lip balm industry, they got to work.
First, they brought in a clay artist. The artist created different options for shapes of the new product. Each option was carefully considered and the orb shape was chosen. The next step was to get the product into stores.
Walgreens was the first store to place the new EOS product onto the shelves. Once the happened, other stores like Target and even Lucky Vitamin quickly followed suit. The new orb took off quickly and became a hit. Popular magazines wrote about it on their pages. Celebrities were photographed using the product. Sales began to skyrocket and EOS found itself as the number two lip balm company. Chapstick had fallen below EOS and the industry had definitely seen some changes. http://www.ulta.com/brand/eos
With all of the success EOS has been having, they are still looking up. They have big plans and will continue their successful streak.