From Hotels to Housewares: Christopher Burch’s Methods of Investing and Giving

D3
February 22, 2018

Born and raised in a middle class home in Wayne, Pennsylvania, Christopher Burch has gone on to become the founder and CEO of Burch Creative Capital. Burch got his entrepreneurial start in 1976 when he was a student at Ithaca College. Along with his brother, Bob, Chris invested $2,000 to start Eagle Eye apparel, a busines that eventually grew to a worth of $165 million before being sold to Swire Group (bjtonline.com).  After the sale of Eagle Eye, Mr. Burch got on board with Internet Capital Group, and became one of the earliest investors in the well known IPO story.

Now, with over four decades as an entrepreneur and investor, Christopher Burch’s enthusiasm has switched from making money to spending money…on other people. Burch gets great pleasure from year-round gift giving, with his primary focus on giving people gifts that they would not generally purchase for themselves. He reveals in his blog (LinkedIn),  that some of his gift ideas come from companies that he is an investor in, while some gifts come from his vast world travels, and some are unique items that he initially picks up for himself, before deciding to give them away.

Burch’s success is well documented, as he has been involved in the success of over 50 companies. Burch Creative Capital thrives based on its leader’s ability to blend his well proven entrepreneurial values and his vision for unique market opportunities. The theory that has lead to this success is unconventional to say the least: Burch believes that creativity is pivotal to investing successfully (https://ideamensch.com/chris-burch/).  Christopher Burch does not limit himself to investing financial resources only into companies; he also emphasizes the importance of investing passion, creativity, and his own personal insights in an effort to ensure success.

Burch’s investment portfolio is nothing if not diverse. His venture capitalist organization now boasts investments on everything from a hotel resort, a movie, bottled water, and the newly released brand, ED, a lifestyle brand formed in partnership with Ellen Degeneres.  Click inc.com for a related article.  While Burch’s interests and investments may vary, there’s one common denominator: success.