How to get Business Success through Advertising; Lori Senecal’s Tips on Advertisement Success

July 19, 2017

Advertising is a fundamental principle for the success of any business. According to Lori Senecal, an ideal advert must have a clear message that inspires action in a certain target group.

The advertisement field is dynamic. To keep up with new developments in the field, the participants must be willing to adopt vital changes. The changes include internet marketing, innovative strategies and use of real people. Lori Senecal has been hailed as the most successful advertising mogul.

About Lori Senecal

Lori Senecal is a powerful business leader. She is the current Global CEO of Crispin Porter & Bogusky (CP+B). Her excellent managerial skills have pushed the company’s revenue up by 21% since she assumed office in 2015. The Advertising Age recognized (CP+B) among the “Creativity Innovators of the Year”.

Career Profile

Prior to joining (CP+B) IN 2015, Lori was the president of MDC Partner Network. She was in charge of marketing the company’s operating model and encouraging cross-collaboration throughout the network. She impressively executed her mandate at the company which led to the development of strategic vision. She encouraged the tremendous growth of the institution and established more networks for the benefit of the company. Check out Salary to know more.

She also served as the Global Chairman and CEO of Kirshenbaum Bond Senecal (KBS). Her brilliant leadership catapulted the agency to the top list of agencies to watch for three consecutive years. The company was also named as the best company to work for in New York.

Lori is credited for award-winning ideas when she was the president and chief innovation officer at the McCann Worldgroup. She was the brainchild behind the TAG Ideation targeting the youths in her marketing strategy.

Philanthropy and Social Work

Lori has actively campaigned for the inclusion of women in leadership. She has participated in various conferences including the 3% conference. She talked at the conference to raise the number of Creative Directors in the US from 3% to 11%. She is passionate about creating more leadership positions for women.

She founded the Isaac+ Award to award students’ inventions and innovations.

Recognition and Awards

Lori has been recognized for her outstanding performance in various positions she has held. She was awarded the Quantum Leap Award during the Game Changer Awards in 2014. The award was in appreciation of her creativity and innovation.

She has also been named as “the woman to watch” by Ad Age.

Follow her on Twitter


Lori Senecal Shapes CP&B with Utmost Competence.

February 9, 2017

MDC Partners named Lori Senecal the global chief executive officer of their subsidiary Chrispin and Bogusky (CP&B) in 2015, as per Ad Week report. Before she came to this recently formed position, Lori served MDC Partner Network as the president-CEO. Lori has also served KBS; an MDC sibling shop, as a global executive. Ms. Senecal maintained her role at MDC Partner Network as the president-CEO. However, she left her role as the global executive chairperson at KBS.

At her role at CP&B, she is responsible for overseeing the enterprises global expansion, managing coordination of its international offices (Eight), and further development. Lori Senecal has a notable track record in her career which has been shaped by her excellent leadership and unparalleled focus on talent. Since she joined the MDC agency, she has made a great impact on the firm and its culture. says she has shaped CP&B to operate a global portfolio with an unmatched inventiveness, agility, and collaborations. Lori has given CP&B a solid consistency in the international market and a robust local market flair.

Ms. Lori Senecal’s leadership and her focus on talent have propelled the agency’s growth and development across geographies and disciplines. In her role at CP&B, Lori led the firm to be recognized by Advertising Age among the Creativity Innovators of the Year. Lori was also named among Agency Executives to watch in the year 2016.

In her previous role at MDC Partner Network, Lori was responsible for driving the strategic vision and enhancing MDC’s unique model. Ms. Senecal was also responsible for working closely with MDC’s Partners to propel growth and cross-collaboration in the network. She is also reputed for her proficiency in her role at KBS+, a position she held before joining MDC Partners Network. Under her competent leadership, KBS+ grew from a domestic 250-person agency to an over 900-people global organization. KBS+ was also recognized by Crain’s among the Best Places to Work in New York City. The agency also featured on Advertising Age’s list of Standout Agencies for three successive years.

In other recognitions, Ms. Senecal was named by Advertising Age in 2014 among the “Women to Watch’’. In 2015, she was also honored with a Quantum Leap Award for her innovation and leadership at the AWNY Game Changer Awards,

Read More: