University of California Makes Online Reputation Management Mistake

According to an article published via the Sacramento Bee, University of California at Davis officials spent $175,000 to try to remove the image of school police pepper spraying protesting students from Google’s first page. Their plan, however, did not work with many students posting replies to the story keeping the story circulating after it would have faded from people’s minds.
He says that it is important for companies to recognize the impact that having negative reviews on Google’s first page can have on a company’s bottom line.
In a keynote address given at Impact 15, he reminded business owners that what appears on the first page can be compared to a first impression in the days before the Internet. Darius helps many different customers make a positive first impression from his office headquartered in Austin, Texas with additional offices in São Paulo and New York City. Many of his clients come from Fortune 500 brands while others include athletes and politicians. Fisher says that the best advice that he often gives these professionals is to be proactive. He recognizes that is not always possible, however, so if the damage is already occurring, then Darius says that the speed at which you answer can work in your advantage as long as you do not seem angry or aggressive.
Darius ( who has worked with over 1,500 costumers in over 35 countries says that it is vital to start as early as possible. In the case of the university, officials should have been answering the students immediately through the Internet educating the public on the underlying concerns and the reasoning behind their decisions.