Journey From Selling To E-Commerce Platform


A failed restaurant business in mid-twenties would have been a setback for many, but for Richard Liu Qiangdong, the founder and CEO of it was a stepping stone for his next initiative. After a short time of selling healthcare products, Richard Liu stepped into retail, setting up his own ‘Jingdong’ store that sold computer accessories in Beijing, China.

The retail expanded to about twelve stores when Richard faced the next big challenge in 2004, in the form of SARS epidemic that broke out and made face to face interactions with customers who could possibly infected a risky proposition for his employees. The downside was not meeting customers meant drop in revenues and that was a serious challenge.

One of his managers proposed selling to customers online, thus mitigating the risk and still maintaining revenues. Richard Liu quickly pounced on the idea and swiftly observed that online sales were cost effective and spotted the future in e-commerce. Over the next few years, grew quickly into a online retail giant, taking on big names like Baidu, Tencent and Alibaba in China. Read This Article for additional information.

Growth did not come easily, though. When started out, the online retail market was plagued with counterfeit products, price mismatches and delayed shipments. The company was short on cash and had to use its resources efficiently. established policies that won trust among customers and sold only genuine products and delivered shipments to match the price. Delivering on commitments built trust and grew the company fast in the crowded online retail market. Today, in urban china, could deliver a product order in as little as 6 hours and it could just 3 hours in Beijing !! Customers know exactly when they will get their product. Richard Liu wants to pilot to the coveted number one spot in the next few years.

Richard Liu, the founder of holds a graduate degree in Sociology from Renmin University of China and also has an Executive MBA from the China Europe International Business School. Richard Liu Qiangdong views wealth more as a responsibility than as a burden or a blessing. JD.Com is committed to bringing high quality products to China, though does have a global business and delivery model.


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Richard Liu Qiangdong On His Long Walk To Entrepreneurial Success


Richard Liu Qiangdong has humble beginnings although today he is the founder and Chief Executive Officer of In an interview during the World Economic Forum entitled “An Insight, An Idea with Richard Liu”, he opens up about growing up and his path to entrepreneurial success. Richard Liu’s parents ran the transport business but it was not very successful so they were poor. When he was studying in Beijing he started a restaurant business which unfortunately did not do well. After graduating with a degree in sociology he could not like other graduates travel abroad for further studies due to lack of money.


His grandmother who had brought him up was ill and needed medicine which his parents could not afford to provide. Richard Liu needed to make money in order to help her. University graduates in China at the time were going for civil service jobs but he did not want to work for the government and so he decided to go into business for himself. He opened retail stores where people could buy computer accessories and the business was successful as he had 12 stores. See Related Link for additional information.


In 2002 Richard Liu Qiangdong was faced with a new problem when the SARS epidemic struck. SARS is an airborne disease and therefore one can get infected when talking to someone who has the illness. This was not good for offline retail business and since Richard Liu Qiangdong wanted to protect his workers he closed down the shops and held a meeting with managers to come with a way to keep the business afloat. It was during one of the meetings that one of the managers suggested online retail and was born. or Jingdong has the best logistics network in China covering even the remote parts of China. The company only sells genuine products as Richard Liu emphasized that when they started out he wanted to change the Chinese online business which was flooded with counterfeits. The company also has made a commitment to deliver products on the day they are ordered on the day after depending on location.


About Richard Liu Qiangdong

Richard Liu is the CEO and the founder of He was born in 1973 and is married with two children.


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