More Than a Success Story, Innovator and Go-getter Lori Senecal

April 10, 2018

Meet triumphant Lori Senecal, the Global Chief Executive Officer at Crispin Porter and Bogusky. She says that she ascribes her success to her early life, her siblings were successful, something that motivated her to pursue success and achieve goals in her own life. After completing her studies, she went to seek employment, leaving the companies she worked for at a better position than she found them. Her life is merely a success story.

Lori is well-versed in multinational account expertise, and she is quite experienced in data analytics. Among the famous brands she has worked with include Nestle, Xbox, Sprint, and InBev. According to, at one point in her career, she was the Global Accountant Director at Coca-Cola. Also for three years, she was the Chief Marketing Officer at DDB Worldwide Communications Group Inc. She worked for McCann Worldgroup at various positions, and she climbed up the corporate ladder to become the company’s Accountant Management Director and the Executive Vice President.

Lori Senecal has been on the receiving end of many awards and honors. She was awarded a Quantum Leap Award during the AWNY Game Changer Awards, she was named woman to watch in the advertising industry, and she was nominated by Fast Company as the Most Creative People in Business in 2017.

Lori Senecal’s incredible leadership skills got KBS+ listed among the best places one could work in within New York. In 2016, her name was on the list of only four Agency Executives to Watch. Other than leadership, Lori is talented in integrated marketing, advertising, and she is also a digital strategist. She mentors young business-oriented people.

She attended the McGill University where she earned a bachelor of commerce in marketing and finance. Lori believes that the major trends in digital advertising will aim at developing outstanding yet unique images and videos that are unlike those in the advertising industry. Digital marketers should take into consideration adverts that target for the audience’s heart, use real people, are surprising and delightful, use intense colors, and show powerful women among other trends.

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