I recently heard Andy Wirth (also known as “Andy”) of Squaw Valley Ski Holdings during an interview for KCRW’s “Press Play With Madeleine Brand.” He’s Squaw Valley Ski Holding’s CEO. The company is located in Olympic Valley, California. He made an appearance on the show where he discussed drought problems in the region. People who live in California are supposed to decrease their water consumption significantly.
Droughts are big problems for ski resorts. They translate to less snow which translate to less business, after all. During the interview with KCRW, Brand asked Wirth if the drought had had a bad impact on his company in any way. Wirth responded by noting that the reduced amount of snow was barely on his radar. He barely seemed dissuaded by the potential problem for his business.
He admitted, however, that there were profit drops for his resort. He also said, however, that he would do whatever it takes to ensure the resort stays up and running for as long as necessary. Wirth seemed to be totally fine with the idea of dry winter seasons in the future.
He noted to Brand that he’d change his business model to make things work. He seems to have a bright “can do” approach to his business and tackling potentially sticky and troubling situations. Wirth said during the interview that he’s not at all panicked about the drought – Learn more about Andy Wirth: https://www.facebook.com/FriendsOfSquawValley/posts/10152191670133708.
Although he’s not panicked, he had no problem stating that he’s feeling the total opposite emotion. He’s anticipating the future at his resort and is more enthusiastic about its direction than ever before.
Wirth made it abundantly clear during the program that he never depends on a single business model. He’s flexible and more than willing to tweak his approach to business whenever the situation calls for it.
Andy Wirth is a big figure in the mountain resort world. He comes from Germany, where he was born in the summer of 1963. His birthplace was Neubrücke. Squaw Valley Ski Holdings is the parent division of two notable Olympic Valley ski resorts.
These resorts are Alpine Meadows and Squaw Valley. Wirth’s great grandfather was Theodore Wirth, a man from Switzerland who made a career out of designing park systems. His father, on the other hand, was Conrad L. Wirth, a prominent conservationist and architect who was born in Hartford, Connecticut. Wirth went to Colorado State University in Fort Collins, Colorado.
Andy Wirth also went to Edinburgh, Scotland’s Edinburgh University. He earned a Bachelor of Science degree while at Colorado State University. Wirth has been Squaw Valley Ski Holdings’ CEO and president since the summer of 2010. Before Wirth worked for Squaw Valley Ski Holdings, he was a wilderness and backcountry ranger.